
PAST WORK EXPERIENCE
5* ON UPWORK
DONE-FOR-YOU
AD CREATIVE
Creative Strategy
Decisions rooted in audience insights, social trends & platform updates
Production
On-set filming with a highly-vetted actor representing your brand
Editing
Fast turnarounds by a team that edits using paid social best practices
Creative Iteration
We'll setup a never ending flywheel of testing, learning & improving
Performance Ad Package
Let's improve your performance at lower costs
Mid-Level Production Ads
We'll build and run an optimized ad creative program designed to improve your CPA and scale your budgets
Done-For-You service including creative strategy, scriptwriting, filming, editing and more
On-location shoot with a highly-vetted actor representing your brand
Modular creative approach (book a call to learn more)
4 week ad delivery
Modular Creative Approach
We'll film multiple variations of the beginning, middles & ends so we can mix, match and test combinations for optimal performance
We'll deliver individual sections of each ad as well as multiple versions of complete ads of various lengths
Creative powered by past learnings of over and underperforming elements
Creative built with high-performance and testing in mind
Ideal for a modular creative approach (book a call to learn more)
Unlimited Editing Support
We're offering unlimited creative iteration editing for robust testing and learning that improves campaign performance over time
Modern social media editing styles designed to capture attention, retain attention, and change behavior
Work inspired by current trends in both paid & organic social
Fast, <3 day turn around on creative iteration requests
Dedicated account manager
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Can You Summarize Your Creative Strategy Approach?Step 1: Research & Strategy We start with in-depth research into your target audience—how they speak, what they care about, and the challenges they face. We group your audience into distinct cohorts or personas and document everything in a Messaging Blueprint, which tracks your product’s features, benefits, offers, claims, and other critical marketing elements. This serves as the foundation for crafting compelling messaging. Next, we'll identify messaging angles tailored to resonate with each cohort’s mindset or situation, designed to drive behavior change and maximize engagement. These angles are then integrated into one of our high-performing delivery frameworks, informed by proven strategies from your category and the latest trends capturing attention in the organic social world. Step 2: Creative Production With a clear strategy in place, we get to work: - Writing scripts - Casting the perfect actors - Booking shoot locations - Filming high-quality content Once the footage is captured, it moves to our expert editing teams, who apply the latest platform-specific best practices to ensure your creative is optimized for performance. Step 3: Unlimited Revisions & Iteration Editing We understand that great creative requires refinement. That’s why we offer unlimited revisions, ensuring every piece meets your expectations and delivers results. From there, we embrace a never-ending variation and iteration testing approach with the goal of improving performance overtime.
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What Is Your Modular Iteration Approach?Most UGC ads are fake. They're often scripted, with creators pretending to be genuine customers. We're living in a "trust recession"—trust between people, and in brands, is at an all-time low. You see it in ad comments: people calling out ads as fake or scripted. With the rise of AI and deepfakes, audiences are becoming even more skeptical. UGC done right, with actual customers as the creators, can perform really wonderfully because they feel very authentic and native to the type of content people like to interact with on TikTok, Instagram and Facebook. The ads we create blend elements of UGC with elements of a high-production shoot. They are shot professionally with a cinematography camera on location with an actor representing your brand, however the ad framework and shooting styles are similar to UGC. This approach balances brand with performance, and doesn't deceive customers the way fake UGC ads do.
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How Long Will It Take To Get My Ads?Our turnaround time is 4 weeks, depending on variables like product shipment (if needed), number of revisions, etc. Creative iteration requests usually take 3-4 days to turnaround.
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Why Shouldn't I Run UGC?Most UGC ads are fake. They're often scripted, with creators pretending to be genuine customers. We're living in a "trust recession"—trust between people, and in brands, is at an all-time low. You see it in ad comments: people calling out ads as fake or scripted. With the rise of AI and deepfakes, audiences are becoming even more skeptical. UGC done right, with actual customers as the creators, can perform really wonderfully because they feel very authentic and native to the type of content people like to interact with on TikTok, Instagram and Facebook. The ads we create blend elements of UGC with elements of a high-production shoot. They are shot professionally with a cinematography camera on location with an actor representing your brand, however the ad framework and shooting styles are similar to UGC. This approach balances brand with performance, and doesn't deceive customers the way fake UGC ads do.